Your e-commerce store is responsible for a large part of your company’s revenue. Not only that, but it’s also the face of your business. Your website needs to be able to convert visitors into customers and maintain them through repeat purchases. Hiring an IT services company can also help you to boost your e-commerce store.
To do this, you need to optimize your site for search engines while simultaneously providing an excellent customer experience. Running an e-commerce store is a constant balancing act between creating a shopping experience that will thrill your customers and offering a price point that will make them want to buy. For five tips on increasing sales from your online storefront, read this article.
Launching an e-commerce store in the US market?
Have you been toying with the idea of launching an e-commerce store in the United States? The United States is a tough market to crack, but there are a few things to keep in mind when launching a new brand in the United States.
Choosing payment gateways for your online store:
When building an online store, it’s important to find the right payment gateway to use for your business. There are many options out there for your business, so it’s important to do your research before you sign on the dotted line. If you don’t have a storefront and don’t know your technical payment options, it’s not too late to leverage these four steps to help you start up a Shopify store that’s secure, cost-effective, and ready to assist you with your eCommerce goals.
. Set up your Shopify admin If you are building a Shopify store, step 1 is to figure out where you are, where you want to go, and how you will get there. This step is necessary because Shopify stores are contained within an accordion of “Apps,” sections of code that customize the functionality of a Shopify store.
There are three basic sections of analytics for your Shopify store:
To add a new store to your filter, you will be required to have an email address. While you do not need an email address to sign up for a free Google My Business account (you can create one for $15/month), you should be sure the email address you use is associated with your Shopify admin, so it will be visible when you go to edit your account information in Google My Business. To do this, click the “Add a store to filter” button at the upper-right of the Admin page:
Finding the right shipping and warehousing company for your e-commerce business:
Choosing the right shipping and warehousing company is critical to the success of your business. It sounds like common sense, but it cannot be easy to find a good company. How do you know if they’re good? Here are a few things to look for:
1) They should be able to handle the volume of shipping and receiving that your business will require.
2) They should provide fast turnaround times, in some cases up to 24 hours.
3) They should be able to handle the significant volume of orders you will have placed. 4) They should be flexible enough to ship to most countries (exceptions will be if your business is located in something like Russia or China, where specific laws exist surrounding eCommerce).
5) You should make it easy for them to make good contracts. For example, implement a warranty that we can track, automate, and easily locate.
6) Your Shipping Policy should contain clear and extensive instructions on using it, including how to return the product if damaged, etc.
7) Even if your business doesn’t require shipping, you should ensure that the policies for returns and payments are kept up to date.
8) Your Shipping Company should provide photo identification for their employees to prove we can reach them during stated business hours.
Making your store mobile-friendly to increase sales:
Mobile devices are everywhere, and most people are using their phones to shop. If your store isn’t mobile-friendly, you’re missing out on a huge opportunity to make more sales. Make sure your site is easy to use on the phone and looks good on a mobile device. It should load completely in less than 30 seconds on small phones and take less than 5 seconds on larger phones. You should also have descriptive text and call-to-action links on your mobile shop to ensure the user knows what to do next.
By using Shopify’s Device Test tool, you can see your changes’ effect on speed, text size and ensure the correct links are at the correct place.
Here are some other things to consider:
If you have physical stores or kiosks, make sure you’re tracking mobile sessions separately. We moved all of our mobile traffic from Google Analytics and set up a single Google Tag Manager tag instead.
Use segments on your landing page to look at specific mobile sessions. Try segmenting by the home page URL, checkout, or category. Be sure to find out if your store is international. Like most retailers, my Canadian store is not mobile-friendly (but I am thinking of moving it to WordPress instead). Hopefully, other e-commerce stores will find this information helpful.
We use Optimizely for back-end E-commerce tracking. It’s a paid tool, but it’s a great addition to our stack. There is much more you can do with this beyond what I’ve already shown you here, but I did want to test out some of the features and get an idea to see if they would help us in our SEO. Be sure your SEO and internal site structure is optimized. This is going to be a consideration with any site owned by you or a business associate. Google Search Console works a lot better for this than other tools. Here’s how to view your internal site structure.
Optimizing your website to rank on search engines and gain visibility:
There are a lot of different elements that go into making your website rank well in search engines. If you go about this in the physical store, you also need to set up. As I collect other challenges as well, Shopify would be one. So maybe another time, but you might want to look in there too. The profile pages. So obviously, if you have a store, you should have store pages.
With Shopify, though, what’s awesome about this tracking. However, if you store every single product and your categories. Besides, you make sure you’re checking in at the end to see what it’s doing. You can get these kinds of reports. I love the ability to see, “Hey, how many transactions did this product have last month, how many conversions did it trigger, that kind of thing.” That information is very, very, very important. It tells Shopify how successful your product is and how successful your store is, which is also very important from a management perspective because you want your store to do well. So, automation of that system and crawl details and all that kind of stuff across the site make sure that those things are working.