Whenever we talk about image SEO the first thing that comes to mind is the Alt tags of images. Also, image optimization is one of the most ignored areas of SEO. The addition of images to your articles and website makes them more appealing in the eyes of people and increases the credibility of your articles and websites. The image optimization increases the findability of your article and brings traffic to your site. In addition to an image, the description of the images in the form of an Alt tag can make the purpose of using the image clear and bring the audience to your site. Therefore, to boost your viewership it is important to optimize your images. However, it depends on you
Image SEO and Alt Tags: 7 Advanced Image Optimization Tips
The search engine sites can not read your images without alt tags; therefore, including alt tags is very crucial for your sites. If you are not doing proper image optimization you are wasting important benefits of SEO. Image optimization can benefit your site in many ways such as making it faster, making the experience of the page better for the users; moreover, it can increase the chances of your website getting a higher ranking on google. However, you could also hire an SEO agency in Pakistan that will help you in optimizing your sites and bring traffic to them. Many SEO agencies are working solely for this purpose and a lot of people are getting benefits from it. All you have to do is search for the right agency for you and assign the task to them and then It’s their job to bring traffic to your site. But if you have enough time and you want to do this task by yourself. Here we are telling you 7 tips of advanced image optimization that will help you in getting your page at google’s top searches.
- The correct format of images
- Be unique
- Always include an image description
- Compression of images
- Alt text should be SEO friendly
- Make your images mobile-friendly
- Sitemap images
The Correct Format of Images
Make sure all the images you use are incorrect formats such as PNG, JPEG, WebP. The images of PNG are of better quality but they have very large file sizes. Whereas, in JPEG some quality of the image may be lost. However, it can be adjusted in order to find a good balance. However, WebP is supported by both Google and Firefox but images are very loosely compressed in this format. Usually, people use PNG or JPEG format in their articles or different sites. Make sure that the format is supported both in mobile view and desktop view and every picture is clear for the viewers and visitors of your site.
Try to be unique with all the titles and descriptions of your images, do not use the alt tags that are being used by every other page. Make unique keywords for the images and the unique keyword should appropriately define what you have explained in the website or article. Moreover, you should never repeat the wording of your descriptions therefore each image of your webpage should have different Alt text. Additionally, keep practicing about what a well-optimized image looks like, to be a pro at it.
Always Include Image Description(Alt Tags)
Make sure to never miss the description of your images and fill it with accurate tags. Because a lot of audiences can get to your site because of those tags and descriptions. Your description should clearly depict your image and the content of your images and topics. Since a lot of people do not spend their time reading full articles, instead they read the captions of the image to get an overall idea of the article and if the captions are interesting and relevant enough that might appeal to them to give a read to the full article. Therefore, always make sure to make it as appropriate and interesting as possible. For this purpose, you need to spend a quite amount of time on it.
Compression of Image
The images have almost 21 percent of the total weightage of your website which is a lot. Therefore, it is important to use compressed images to make a good impression on your website. Through image compression, irrelevant data of your image will be removed and it will make the image more relevant for your website and it makes your website faster for the users. Moreover, there are several online tools present that will compress your image for free such as tinyPNG or Increasingly.com, which can increase the speed of your website up to 33 percent.
Alt Tags Should be SEO Friendly
When a browser for some reason can not open the images from your website it will show Alt text instead of images. It does so in order to describe the content of the uploaded images. Therefore, putting relevant and SEO-friendly Alt text is very important to bring heavy traffic to your site. When the keywords will be associated with image Alt text it can cause betterment in your google ranking. Moreover, it is important for Google as well as it can provide useful information to google. Additionally, it is also necessary for users who can not view images because of any disability, in such cases Alt text can describe the images to them. Also, make sure to not add irrelevant wording that is not required in your images. Alt-text is specific and to the point about the description of images.
Make your Images Mobile Friendly
Make sure all your images can be clearly visible on cell phone view. So that the viewers accessing the website from your phone can easily look into your image. Moreover, it can give you low conversion but a high bounce rate. However, for making your images mobile-friendly you can use responsive images. It will adjust according to the size of the device used by the viewer. You can use different tools to cater to this matter such as Mozilla that will help in making the image size of the site compatible according to the user devices.
Be sure to add images on your site map. Whether it is the already used image on your website or a brand new image created only for sitemap. Either way, your sitemap should have images because it will bring traffic to your site and increase the chance of indexing your images by search engines. It also helps Google in presenting it on its video and images search result and whenever a user does an image search, the sitemap will make it possible for your article to appear on those images and video search results. However many plugins could help you in this matter such as Yoast which offers a solution of sitemap in their plugin.
Go Get The Highest Traffic To Your Site
Follow the above-mentioned image optimization tips and you will see a magical increase in the daily traffic of your site. Although, if you can not get enough time to optimize your images and it seems a very hectic process. For you then you can always hire an SEO agency. That will do the optimization and Alt text tasks on your behalf. Let us know in the comments below which techniques you are using to build traffic to your site? Or tell us about the agency you have hired and your experience with them to help the newbies.